In a Consumer Study with 30 volunteers, that used the product for 28 days, the following results were achieved:
- 100% agreed the texture, fragrance and product was pleasant100% agreed product rinses easily
- 100% agreed hair is brighter and softer after use
- 97% agreed hair appears healthier, more elastic and more resistant after use
- 96% of the volunteers agreed usage and texture was pleasant
- 93% of the volunteers agreed hair had more body
- 90% of the volunteers agreed hair looked brighter
- 86% of the volunteers agreed hair felt softer
- 97% agreed the product prevents the formation of split ends